Pretty Clever Privacy Policy
The type of personal information we collect
Our website collects your IP address and passes this information to Google Analytics so that we can monitor how our website is being used. Google uses your IP address in order to provide us with general information about use of our website and also to enable it to personalise advertisements on its own advertising network. Google may share this information with other Google services. The data we receive from Google Analytics allows us to make improvements to our website.
How we use your personal information
We use the data collected by our website to monitor trends by using analytics tools produced by Google which enable us to monitor how our website is being used so that we can operate our business more effectively.
Reasons for processing your personal information
Collecting your IP address and passing this to Google Analytics so that we can improve our website is in our “legitimate interests”. This is the “lawful basis” we rely on under the data protection legislation to process this personal information.
Transfer of personal data
We will not actively send your data outside the EU but Google may do this. Google subscribes to the EU-US Privacy Shield framework which means that it has agreed to work with the appropriate regulatory authorities to resolve any complaints regarding the transfer of personal data where these complaints cannot be resolved directly. Organisations subscribing to the EU-US Privacy Shield framework (eg. Gmail, Dropbox, Mailchimp) are considered to be permitted destinations for personal data by the EU.
How long we keep personal data
We will retain your IP address for 90 days after which time it is automatically removed.
Questions and concerns
If you have any questions or concerns about our use of your personal information, please let us know by sending an email to hello@prettycleverstudio.com. You may raise any concerns or obtain more information from the Information Commissioner’s Office (ICO).
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at hello@prettycleverstudio.com if you wish to make a request.
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at hello@prettycleverstudio.com.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk