The importance of both strategy and creation
Working closely with you and encouraging tough questions will give purpose to our work together. It helps frame your challenges and answers the 'Why?' in what we are doing, forming a strategy for our work together. Without a purpose we run the risk of creating something that looks nice – which is great – but no further value. It's important we add some substance... something your audience can really relate to. This approach means we tend to work with people who recognise the value of a strategic, well thought out approach to design. Together, we may need to be brave and we may need to make bold choices, but together we'll deliver something that isn’t just beautiful, but has meaning and adds value. Something pretty. Something clever.