The importance of both strategy and creation
Working closely with you and encouraging tough questions will give purpose to our work together. It answers the 'Why?' in what we are doing and that helps us form a strategy for our work together. Without a purpose we run the risk of creating something that just looks nice – which is great – but it's important we add some substance... something your audience can really relate to. That means we tend to work with people who recognise the value of a strategic, well thought out approach to design. Together, we may need to be brave and we may need to make bold choices, but together we'll deliver something that isn’t just beautiful, but has meaning and adds value. Something pretty. Something clever.