Challenge:

Following on from a recent award winning packaging redesign and limited supporting marketing material, Organix found themselves with some visual gaps to fill to bring their upcoming campaign to life. We were asked to create all the visual assets needed for the campaign and in doing so develop a visual language in keeping with their new look packaging and historic consumer facing marketing touch points.

Strategy:

The new packaging had seen the development of a number of characters, known as the Organimals, to represent each product in their range. What the Organimals lacked was a physical world in which to exist outside of their packaging placement. We needed to create a home for them, so they had a place from which to convey the campaign message.

Building on an established aesthetic

Good For Planet. Good For Me. focused on an educational campaign to get young children to eat the rainbow, so it seemed only fitting that at the centre of the Organimal world was the rainbow itself. To keep the aesthetic in keeping with existing packaging assets, a collage illustration style was born using a mix of ingredient photography and packaging textures.