Challenge:
Calyxia came to us with a logo and a very limited visual identity. We worked with them to develop depth and build their story to demonstrate their cutting-edge, bio-engineering brand to potential customers, as well as investors. As a tech-based start-up, part of their challenge is being to communicate what they do clearly and succinctly. The work we undertook to develop and broaden their identity needed to focus on building a visual language that would give them the tools to be able to explain their unique offering.
Strategy:
Calyxia has the ability to make global impact. That was our starting point: a global scale. We looked at the planet as a whole and some of the key features that make our planet unique. One factor is the axis of the Earth, at approximately 23.5 degrees. Our approach was to make only minimal adjustments to the logo, giving meaning to it’s concept and construction and from there, to build a visual language that expanded upon the core idea.
One of the biggest challenges was being able to firstly explain the company and then it’s products. Internally, everyone understood the products were for specific sectors, but as an outsider to Calyxia it was difficult to understand. The design system we created needed to be flexible for the three very different markets that Calyxia work within; Advanced Materials (sports materials, electric vehicles, construction, coatings and adhesives), Consumer Care (cosmetics and cleaning) and Agriculture (pesticides and fertilisers). To further the challenge, each market that Calyxia works in has a number of products and these are likely to expand over time; so we needed to have a system that would support the current need and future-proof the companies development.
After the initial branding work was established, we moved on to the website. This started with a strategic workshop to at look the content, map out the site and develop wireframes, all informed by personas and user journeys. With this insight we could move on to the visuals, creating a fresh and engaging site that is built to help users locate the information they are looking for. Throughout the digital process we looked at methods to reduce the impact of the website, from sustainable hosting to our choice of functionality and interactions on the website.
"On behalf of the whole team Calyxia, I would like to express our heartfelt gratitude for this incredible work. We are very proud of this achievement, and it wouldn't have been possible without you and your team! It looks incredible! Thank you again."
Anthony Presilla – Communication and Digital Marketing Officer