I remember a few years back trying to explain it to my dad, and the conversation going a little bit like this:
“So like posters and leaflets?”
“Well, yes, but I do other stuff too. It depends what the problem or challenge is you are looking to solve as to what the best solution will be.”
“Yes, that too. But it’s more about the challenge or challenges a client has”
I can describe what we do in a simple list of physical output. Dad is right, it’s logos and websites, and everything in between. You can find a more extensive list of studio output on our What We Do page.
How we do it and why we think it’s important becomes more of a challenge to articulate, because I often feel it’s quite vast and can sound more complicated than it is. It can feel a bit wanky when verbalised, and will often tail off into the detail that, although feels relevant to me, adds complication that an audience can quickly tune out of.
Let me give you an example of what I could have said to my dad...
"We help clients identify who they are, what their specific challenges are, who their audience are and then deliver interesting, clever and beautiful visual communication solutions to solve those challenges.
But sometimes it’s not just visual…
It may be audio too…
Or, could even be a smell.
In fact we’re kind of open to using all the senses in order to communicate, by delivering a physical or emotional response. Human psychology and how our brains work plays a big part in what we do and how we communicate messages to an audience."
See… this is what happens. It feels complicated, even to me, and it’s my job. So, I relent and you’ll regularly hear me tell people “I colour stuff in for a living”. The irony of me finding it a challenge to articulate, working in the business of communication, is not lost on me.
My old Creative Director, Michael Smith of Cog Design would always use a neat little diagram to describe what we did in terms of visual communication. If I remember it correctly, it was something like this: