There’s no getting away from the fact that there has been a downturn in the amount of print we have produced over the last few years. Digital has become so accessible and is a common replacement. I would imagine considerable motivation would be financial, but there is hopefully a growing element of the environmental impact less print has on the world.
Print most certainly is not dead, but a less is more approach is definitely the key. A more targeted, better quality, higher spec piece of print will often have more cut through. Environmental considerations can be made to make sure that whatever is produced leaves a smaller footprint, too.
One of the areas we have decided to try cutting back on are our business cards. I’ve had some incredible business cards handed to me over the years, and some absolutely horrific ones. So many have been laminated, making them an absolute pain in the ass to recycle. We’ve personally created some lovely cards in the past (and yes, I've even sent laminated ones to print early on in my career) but our own have often been a bit of a vanity project. I’m going to miss that vanity project, but we don’t give out a huge number of cards and often the size of the batch we need printed to make it cost effective means they often sit in a drawer for a long time, putting off their imminent trip to the recycling bin.
With that in mind, we’re giving digital business cards a go. They are a super simple image file that contains a QR code, that when scanned by another smartphone will offer to auto populate their address book with all your details. Below we'll show you how you can do this easily too, by showing you exactly how we made ours. It’s worth clarifying we are working on the basis that everyone we have given a business card to in the last 12 months has had a smartphone.