We were asked by Greensphere Capital to create an online presence capable of speaking to the financial investment community, but that was clear about their green credentials, their objectives and what sets them apart.
Greensphere is a leading sustainability investor backing companies and projects that help to mitigate the biggest risks facing our generation – resource scarcity, commodity and fuel volatility, and climate stress.
Our process involved extensive wireframing and user journey testing, before approval and moving on to the visual stage.
We opted for a contemporary feel with sans serif, condensed headlines – allow us to give strong messages without occupying too much physical space due to the constraints of mobile screen sizes, while using a body copy that felt more familiar to an investment audience. We complimented this with a minimal but punchy colour palette – green being an obvious choice, with a complementary vibrant orange.