Bournemouth Council wanted a document that felt a little less official than a standard council publication. They were humble enough to be aware of how their perception may impact on what they were trying to achieve. It was decided to have the council to appear in a minimal supporting role, to give credibility, but not to appear pushy.
Our first role in the brief was to take the corporate language supplied and make it more accessible to a wider audience. Then, still armed with a vast amount of information to convey, it needed to be presented in an entertaining, engaging and easy to digest manner.